By applying the strategic procurement model you have provided to the specific circumstances of our UK-GCC case, we can translate our media campaign pressure into a tangible and winnable procurement process. The entire strategy hinges on compelling key UK government departments to recognise that the risks inherent in the GCC trade deal represent a critical public administration failure that they are duty-bound to address.
First, we must use our “Operation Transparent Trade” campaign to create a recognised and undeniable problem for the UK government, specifically the Department for Business and Trade (DBT) and the Home Office. Our campaign’s evidence-based reports on forced labour in GCC supply chains, the environmental damage from deepening ties with fossil fuel states, and the economic harm to UK businesses must be framed as a direct failure of due diligence and a threat to the UK’s legal and ethical integrity. Through persistent media scrutiny and by funnelling our findings to bodies like the Public Accounts Committee and the Business and Trade Select Committee, we will make the status quo politically untenable. The “problem” we are defining for them is this: the impending FTA exposes the UK public sector to severe legal and reputational risks from procuring goods and services tainted by modern slavery and environmental destruction. This forces the government to acknowledge a “procurement need” for a solution, specifically for external expertise to design a robust ethical assurance and supply chain due diligence framework.
Having created this procurement need, our next step is to secure a small, below-threshold contract that bypasses a full competitive tender. This is a crucial foothold. We will approach the DBT or the Home Office with an Unsolicited Proposal for a tightly scoped scoping study for a fixed price just below the public procurement threshold, for example, for eleven thousand five hundred pounds. Our justification for a direct award will be based on COCOO’s unique and proprietary knowledge assets. We will argue that our deep, evidence-based investigation into the specific risks of the UK-GCC relationship, combined with our proprietary methodology for assessing corporate complicity in human rights abuses, makes us the only supplier capable of performing this initial, highly specialised risk-mapping exercise. A competitive process, we will argue, would be a false economy, as no other entity possesses this unique situational intelligence.
Our Unsolicited Proposal will be structured as a professional statement of work. It will clearly define the problem we are solving: the UK government’s exposure to legal and ethical liabilities under the proposed GCC trade deal. Our proposed solution will be the development of an “Ethical Trade Assurance Framework.” The specific deliverable for the initial low-value contract will be a detailed report that maps the modern slavery and environmental risks within the supply chains of key industries covered by the FTA and provides a high-level implementation plan for a government-wide mitigation strategy. The proposal will outline the project team, timeline, and fixed price, and will conclude by stating our readiness to formalise this scope of work within the appropriate government service contract, thereby positioning COCOO as the essential partner in solving the very problem our campaign forced into the light.
Based on the Mediaset model you provided, our campaign must follow a phased narrative structure with increasing intensity. The first phase is Awareness and Framing. Our initial step is not simply to state facts, but to create a compelling narrative around the theme of a “Betrayal of Trust.” We will produce a series of short, shareable videos and infographics for social media. One set will tell the human story, focusing on the testimony of a migrant worker to illustrate the reality of the kafala system. Another will be a simple animated data visualisation showing the money trail, for example, how a percentage of the price of a litre of petrol in the UK contributes to the profits of a state-owned enterprise implicated in human rights abuses. This content establishes the moral and emotional core of our case.
The second, more granular phase is Targeted Pressure and Accountability. Here, we move from broad awareness to direct confrontation. We will draft and publish a series of open letters, not just to government departments, but to the Chairs of the boards and the chief risk officers of the key corporate perpetrators like BP, HSBC, and BAE Systems. These letters, based on our legal analysis, will formally put them on notice of their potential liability. We will then amplify these letters using highly targeted digital advertising aimed directly at the employees of these companies, asking if they are aware of the risks their employer is taking. This tactic is designed to create internal pressure and dissent, making the issue impossible for senior management to ignore.
The third phase is presenting the Credible Alternative. We will host a digital press conference to launch our Unsolicited Proposal as a formal white paper. This event will not just feature COCOO but also include representatives from the ethical UK businesses we have identified in our Contract Project, particularly from the renewable energy sector. This demonstrates that our opposition to the GCC deal is not anti-business, but pro- a better, more sustainable, and lawful form of business. This positions us as a constructive leader with a viable plan.
To execute the outreach for this campaign and to contact all prospective class members, defendants, and partners, we must bypass the high cost of tools like LinkedIn Sales Navigator. A far more cost-effective solution is to use a combination of more agile platforms. For instance, platforms like Apollo.io and Hunter.io offer powerful free tiers. These tools allow us to identify the correct individuals within target companies and find their verified corporate email addresses. With a free Apollo.io account, we can conduct several hundred targeted searches a month, which is more than sufficient to build our initial contact lists for the key defendants and potential corporate partners for our USP. This gives us the core functionality of Sales Navigator at zero cost.
Furthermore, we can amplify our campaign’s reach through grants and special offers for public interest organisations. The single most important opportunity here is the Google Ad Grant for Nonprofits. As a public interest entity, COCOO is very likely eligible for this programme, which provides up to ten thousand US dollars per month in-kind advertising credit on the Google search network. This is a game-changing resource. It means that when anyone in the UK searches for terms like “UK trade deal,” “ethical investing,” or “modern slavery law,” an advert for our campaign and our legal claim can appear at the top of the results. This allows us to intercept interested parties and direct them to our evidence and claimant registration pages, providing a steady stream of potential class members for our collective tort claim at no cost to our campaign.
Our overarching media campaign, modelled on your successful previous projects, will be titled “Operation Transparent Trade: Unveiling the True Cost of the UK-GCC Deal.” The strategy is to dismantle the official government narrative of economic benefit by exposing the hidden liabilities—legal, ethical, and financial. The campaign will have three phases. Phase One will focus on public awareness, using simple, stark messaging about the core issues: our money is being used to endorse modern slavery, our laws on climate change are being rendered meaningless, and our own businesses are being sacrificed for a deal with autocratic regimes. The primary targets for this phase are the UK public and media, aiming to build a groundswell of opposition.
Phase Two will be the pressure phase. Here, we will target the specific perpetrators we have identified. We will run targeted digital campaigns aimed at the employees and shareholders of corporations like BP, Shell, HSBC, and BAE Systems, highlighting their complicity and the legal and reputational risks they face. Simultaneously, we will direct a highly focused campaign at UK public bodies, specifically the Department for Business and Trade and the Treasury, framing their pursuit of the FTA not as a policy choice, but as a demonstrable and potentially unlawful breach of their duty to the public. The call to action here will be for these entities to withdraw their support for the deal.
Phase Three is the solution phase. We will shift the narrative from problem to solution, amplifying our Unsolicited Proposal. We will showcase the consortium of ethical businesses we are building through our Contract Project, presenting them as the ready and waiting alternative for a sustainable and lawful UK trade policy. This positions COCOO as a constructive, forward-looking leader.
To gather the prospective class members for the collective tort claim, we will launch specific, tailored campaigns on social media platforms, each focused on a distinct cause of action.
On LinkedIn, we will target UK businesses harmed by unfair competition. The campaign will be professional and data-driven. The steps are to first, create a dedicated LinkedIn showcase page titled “UK Fair Competition Alliance.” Second, use LinkedIn’s advertising tools to target users by job title, industry, and company, focusing on directors, founders, and senior managers in the UK energy, aviation, and construction sectors. The URL to start is linkedin.com/ad/manager. The message will be a direct appeal to their commercial interests, offering a confidential forum to discuss quantifiable economic harm and to join a collective action to claim damages from the market distortion caused by state-subsidised Gulf enterprises.
On Meta platforms, encompassing Facebook and Instagram, we will focus on recruiting UK consumers for our consumer harm claim. The steps here are to create a public Facebook Group named “UK Consumers for Ethical Trade.” We will use Meta’s powerful demographic and interest-based ad targeting to reach users interested in human rights, environmentalism, and corporate accountability. You can start this at facebook.com/adsmanager. The campaign will use compelling visual content—infographics and short videos—explaining how everyday purchases of fuel or flights may be tainted by forced labour. The call to action will direct them to a secure landing page on the COCOO website where they can register their interest in joining a class action that seeks to hold corporations accountable for this “social deception.”
On the X platform, we will launch a rapid-response campaign to reach the widest possible audience, including journalists, activists, and potential victims of labour exploitation abroad. The steps are to create and heavily promote a specific hashtag, such as #TruthInTrade. We will use promoted posts to target followers of human rights organisations, trade unions, and news outlets. The starting point is ads.twitter.com. This campaign will share survivor stories and expert findings on the kafala system, with a clear call to action for anyone who has suffered exploitation in the Gulf at the hands of a UK-linked company to contact us through secure channels. This platform will serve as the public-facing engine of our recruitment drive, channelling prospective claimants towards our confidential legal intake process.